No BS Blog

Three Things I Hate to Love About PR

March 30, 2015

A few years ago, I decided to jump off a bridge. I’m still not entirely sure why I did it, but I’ve wanted to jump again every day since. Okay, okay – I was strapped to a bungee cord. Minor detail. The moral of the story is that, for about 75% of the experience, I [Read More]

The Perfect Storm

March 19, 2015

Everyone at some point in his or her professional life has asked the question – what is PR? (even PR professionals themselves). I remember when I was trying to make the decision about what career to pursue – PR kept coming up. And I thought, what is PR? And further, why is it so important? What I soon learned is [Read More]

The Ever-Changing ROI of PR

March 4, 2015

“What metrics do you use to measure ROI?” – PR Clients, Always – Forever  Some people get chills just reading that question. There are so many ways to measure PR’s value, yet at the same time, it’s a value that can also be very ambiguous and hard to define. Sure, most companies understand that PR [Read More]