No BS Blog

BIGGER Isn’t Always Better

October 15, 2015

In a world where house sizes continue to grow, even as the average family size shrinks, and portion sizes are on the rise, it’s no wonder that the “bigger is better” mentality seeps into other areas of our lives. In my day-to-day life as a PR professional, I can admit that I’ve found myself beginning [Read More]

What makes the Barokas PR staff awesome?

October 12, 2015

You may have heard about Barokas PR’s “PR Minus the BS” motto. You’ve likely seen all of the coverage we secure for our clients. You may have even heard about our ham vs. turkey debacle (aka turkeygate), but what do you really know about the team that makes BPR…BPR?  We conducted a small survey to [Read More]

Highlights from Denver’s Fourth Annual Startup Week

October 2, 2015

Today, Denver Startup Week wrapped up its fourth year with a record-breaking number of 10,000+ attendees, nearly three times the size of its first year in 2012. The free weeklong event, which included information sessions, panels, pitch-offs and happy hours, offered events focused on technology, entrepreneurship, media and a smorgasbord of other topics. BPR-Denver jumped [Read More]

Tech, Drugs, Rock n’ Roll – all in a day at BPR.

September 1, 2015

As many of you may know, both Washington and Colorado legalized the use of recreational marijuana in 2012. If you are reading this blog, you may also know that Barokas PR has an office in both Seattle and Denver. Coincidence? Well, yes. Fortuitous? We hope so. Last week a group of us attended Seattle’s Cannabis Tech [Read More]

PR Lessons Learned from Kris Jenner

August 7, 2015

One hundred million dollars. That’s how much E! is paying Kris Jenner to keep their rights to the Kardashian series for the next four years. The closest we’ve come to seeing one hundred million of anything is when we go to the beach and count the grains of sand. Most of us can’t imagine that [Read More]

BPR Denver — Celebrating Two Years

July 20, 2015

It’s hard to believe that only two years ago, BPR Denver was a team of one — our VP, Johanna Erickson — sitting solo in Boulder at a big desk with even bigger dreams. She and the rest of the Seattle team knew there was potential for Barokas in Colorado with the region’s booming tech [Read More]

Press Releases Suck

July 14, 2015

I was talking to a reporter the other day about a new product my client was launching, and at the end of the conversation when we were about to schedule an interview I told him I’d send the press release under embargo as background for the call. He said, “Don’t bother – releases are [insert [Read More]