No BS Blog

Applying Pokémon Battle Strategy to PR

July 30, 2014

  As an agency with numerous clients in the digital marketing, enterprise, and B2B tech industries, it may surprise some clients, friends, and readers of the ‘No BS blog’ to learn that our longest standing client is, in fact, The Pokémon Company International (TPCi). Serving as Pokémon’s heart and soul and outside of Japan, Bellevue, [Read More]

The Internet of (Every) Things

July 18, 2014

As a PR professional, you interact with Internet of Things (IoT) technology on a daily basis – whether you know it or not. Log your morning walk down the block for that double shot of espresso on your Fitbit and your interacting with IoT. It’s everywhere if you know where to look (even behind the [Read More]

Barokas PR Boulder/Denver – One Year Later

July 14, 2014

On June 24, 2013, I drove to Boulder, sat down at a desk, opened my laptop and embarked upon a new journey. Barokas PR came to Boulder with an idea. A vision to bring the community something different and ask them to look at PR in a new way – and they did. As I think [Read More]