No BS Blog

The ‘PR Pause’

December 9, 2014

All right stop, Collaborate and listen” – Vanilla Ice In the magical world of public relations, one of the many (or few, depending on what day you’re asking) perks of the job is storytelling, being able to craft a rich narrative to help tell the stories of our clients. But sometimes, finding these stories requires [Read More]

All Work and No Play Makes Jack a Dull Boy

December 5, 2014

Working in public relations is not for the faint of heart. Choosing this career is like choosing to re-live your first day at a new school over and over- comfort from hints of familiarity mixed with anxiety over the unknown, the stress of curveballs here and there, and nonstop activity. Every day is different; constantly [Read More]

10 Reasons to Give Thanks in PR

November 25, 2014

As anyone on Facebook can attest, their feed has been filled with posts from family and friends giving thanks over the last month. These posts generally cover the same few topics – family, friends, pets, good health, and on and on. While I am thankful for all of those things, there are also a few [Read More]

Sixty Seconds to Sell It

November 23, 2014

With $10,000 on the line would you be able to sell one of your talents, an idea or product to a panel of seasoned venture capitalists and angel investors? Could you do it in five minutes? How about 60 seconds? On November 18, that is exactly what 12 Pacific Northwest startup entrepreneurs did at the [Read More]

Finding the Awesome – Boulder Style

November 17, 2014

As a firm, our primary focus is serving tech companies of every shape and size, but we occasionally represent groups that fall outside that category. Recently we were given the opportunity to work with an awesome group, with an awesome mission, doing some awesome things for their community. I am not usually one to use [Read More]

Innovation + Creativity = Techstars Seattle Demo Day

November 13, 2014

At Barokas PR, we have a culture of entrepreneurship. We take risks together. We help our clients convert uncertainty into opportunity. There’s a connection between the clients we serve and the stories we help them tell. These similarities are especially evident with our startup clients. Startups and PR are about creating something special and seeing [Read More]

TAKING A DIP WITH XCONOMY

November 11, 2014

In late October, our Denver team proudly sponsored the Colorado leg of XCONOMY’s ongoing “Meet the Xconomists” series. The two-night event – split between Boulder and Denver – featured some of the most prominent names in Colorado startups and technology, including notable heads of local software, IT, biotech, cleantech, and venture capital communities. It also [Read More]

10 Pinch-Worthy Moments from Dreamforce 2014 

October 28, 2014

Call it a San Francisco vs. Seattle ‘thing,’ but if you’d asked me a week ago to name the technology industry’s “biggest,” “most innovative” event, I probably would have said SXSW. After all, Salesforce’s Dreamforce would be too focused on CRM, right? Wrong. Ask me today – after four days and accumulating over 26 miles [Read More]

Proof PR Really Can Turn S**T into Gold

October 15, 2014

This past weekend as I passed under the famous glittering arches into Austin City Limits Music Festival, I could hardly wait to cross epic performances from Pearl Jam, Eminem, and Sam Smith off my bucket list. I was also on a mission to discover hidden artist treasures at ACL, which I uncovered in the soulful [Read More]

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