No BS Blog

So What’s The Big Idea?

January 31, 2013

How do you define a “Big Idea”?  It means different things to different people, but in the world of PR, Big Ideas are ones with resonance.  We’re not looking to cannonball into the water and create a massive, if fleeting, splash. Instead, we choose the smoothest polished stone and drop it neatly into the water, [Read More]